A new allround-update of Kino on Demand improves the backend interface for all participating cinemas. Now it’s easier than ever before for participating cinema owners to curate an attractive Video on Demand program with Kino on Demand. An easy to use backend displays every film a cinema can make available within its shop. With just one click the film can be added to the individual Kino on Demand film selection. The new shop has a powerful search engine which allows to search through all titles by name, director, actor or genre. We also worked on the analytics of Kino on Demand. Every cinema now gets enhanced information and data on the traffic and conversion within the shop. A real-time update displays wich film was successful in the last days or month and how the user traffic is within the shop. With Kino on Demand cinema owners now get valuable online data which helps in an effective way to understand the audience.