Joséphine Létang, Anke van Diejen and Noortje van de Sande, presented their findings with La Toile and Picl at the recent Europa Cinemas conference to an audience of interested independent cinemas. They presented promising first results, enthusiastic participating cinemas and talked about cinemas in the 21st century, extending the life cycle of films, revenue share and most important: keeping your audience with you, and reaching out to them. Not only in the cinema, but also at home.
